An undiscovered talent. Mother to 3 young boys and an artist according to a classical tradition, Claire Eden from Whale Beach, Sydney, is as refined as a Royal Doulton Tea Set yet as earthy as a facial scrub. Enter her workshop and you observe the rawness amidst the sawdust and shavings. Observe her with mallet and chisel and be overcome by the sensuality and finesse of perfectly formed curves and detail. Here is
Looking for part-time work in Europe a few years ago proved a job in itself. Gen George had an idea. Three months later she abandoned her search for part-time work and launched her own business. OneShift matches job seekers to employers for all job types and currently specialises in roles in hospitality, sales, retail and admin/office. Gen George is only 24, but already she’s a self-made, successful businesswoman. It all
Meet Rebekah Paris AKA The Girl In The Green Scarf. Rebekah created a unique concept store in the heart of Melbourne’s CBD. The Girl In the Green Scarf draws its inspiration from 1960’s hair salons, but with a modern twist. The beautiful waiting room is combined with a unique gift store, selling both new and old unique Australian designed gifts for women. Rebekah shares with us her amazing business journey so far.
Your competitive advantage is what sets your business apart from your competition. It highlights the benefits a customer receives when they do business with you. It could be your products, service, reputation, or even your location. Do you know what sets your business apart from your competition? Here’s why it’s important to define your business’s competitive advantage. Every business owner must be able to answer one very basic question, “Why should
Once upon a time, there was a girl who decided to quit her job and start her own small business. Everyone around her thought it was such a great idea and was happy to support her in her decision. She was able to save up enough money and secure a loan in order to create a website, a marketing plan, premises, and hire a few employees and easily pay all her bills
The Oxford dictionary defines failure as “the nonperformance of an assigned or expected action” or “a falling short of one’s goals.” The definition of failure, however, is a very personal thing, and each person defines their own idea of success and failure. Whatever that definition is for you, when you lose, you’ll need time and space to put it into proper perspective. While there may be only a limited number of
It’s a common temptation in a competitive market to offer the lowest, most competitive prices to attract more buyers and get them over the line. It is one of the most common pricing strategies used by small business. Before you slash your prices to get that edge over your competitor, it is worth considering the downsides to lowering your pricing as well as other strategies that might help you maintain
When things aren’t as rosy as you’d hoped in your business, perhaps it’s time to consider a few aspects of your business that might need some intervention. Grab a seat and have a quick read- if your answer is YES to any of these, we can help you at HER DRUM. Is your business struggling because your are not completely focusing on sales and your customers? Sometimes it’s good to
Business meetings do have their place but how many have you attended that have been a complete waste of time? It comes down to productivity; making your time count. So when you do arrange a meeting, why not make it is as productive as possible? Here are some tips that might help make your next meeting with staff or clients super productive: 1. What is the purpose of your meeting?
What’s the value of a Business Plan? The term is not intended to freak you out. It’s simply a map to help you articulate where you are and where you are headed so that you can walk confidently into your business knowing your business is likely to be profitable for you. Effective planning is an essential business skill. Over-planning is a waste of time, but like most things in life,