Why every business should incorporate Testimonials as part of an effective marketing strategy Did you know that testimonials are one of the most powerful and cost effective selling tools you can implement in your business marketing strategy? Why? You are offering social proof to your prospects from their peers attesting that your services/products actually work. It’s one thing for you to say you are good at what you do, or
MARKETING ‘PROBLEMS’ THAT CAN STUNT YOUR BUSINESS GROWTH
Do you feel like your small business marketing isn’t really working as well as it could? It’s a reality for many small businesses. There are some small business marketing problems that are as frequent as the common cold. Let’s have a quick look at the most common so you can go away and decide if your business marketing is in good health. Tough competition: Be Standout! Trying to get your small
PRACTICAL WAYS TO BUST UNNECESSARY SPENDING
For small businesses, saving a dollar isn’t just a matter of lowering expenses, but of actual survival, considering the current economic climate and the oversupply of so many products & services in the market. We are in an age where everyone seems to have the next big idea. Basically those who have the financial know-how to carry it through will be the ones benefiting financially. The following are some powerful &
THE TRUTH ABOUT WORKING SMARTER NOT HARDER
Owning your own business is as rewarding as it is exhausting- Why else would we do it, right? But how many of us agree that we need to work smarter not harder? It can get to the point where your business is running you not the other way around. That out of control feeling when you don’t know which job to start first, and there are about 10million tasks overdue and waiting to be
OVERCOMING BUSINESS BLOCKS
As business models have changed with the growth of internet based service & technology, so have the unique issues encountered by women in business. We’ve looked at five stand out challenges facing women in business in the West- and are daring to suggest some ways to overcome these. Challenge 1: Lack of Cash Flow Even the most brilliant business plan will fail without sufficient cash flow. Simply put, cash flow can
READY SET – STARTUP!
One of the most frightening yet exciting time of your life will be when you are about to launch your new business. (Second maybe to having your first baby!) For all you amazingly brave new start-ups, I take my hat off to you. No doubt, you’ve put in the hours of research within your market to know your product and your target customer. It’s now time to open shop & bring