As I observed a client drift aimlessly from ‘Social Media Manager’ to ‘Social Media Manager’, constantly unhappy with her Return On Investment (ROI), a couple of things dawned on me. Firstly, like a lot of business owners, she wasn’t entirely clear on what she wanted out of her social media marketing – or anything much to do with her digital marketing or inbound marketing strategies – aside from ‘increasing sales’.
As business models have changed with the growth of internet based service & technology, so have the unique issues encountered by women in business. We’ve looked at five stand out challenges facing women in business in the West- and are daring to suggest some ways to overcome these. Challenge 1: Lack of Cash Flow Even the most brilliant business plan will fail without sufficient cash flow. Simply put, cash flow can
As needs-based consumers, we generally go through some routine stages prior to purchase. It is really helpful to understand the concept of ‘the buyer’s journey’ when running a business involving the sale of a product or service. We begin with the identification of a ‘need’: from something as simple as being invited to a BYO party (“I need to buy drinks to take with me”) to more complex purchases for
One of the most frightening yet exciting time of your life will be when you are about to launch your new business. (Second maybe to having your first baby!) For all you amazingly brave new start-ups, I take my hat off to you. No doubt, you’ve put in the hours of research within your market to know your product and your target customer. It’s now time to open shop & bring
Do you have a creative or innovative business? Do you create unique work? Intellectual Property (IP) is a vital business asset for you. Many businesses seek help when another business has breached their copyright and used their work. This can devastate a small business, for example a competitor using your copyright work could damage your brand and take your customers. This article focuses on copyright rights including protecting your copyright from the
Buyer personas are the foundation to all Marketing Activities. Let’s say you have a great product: you design and sell fashion contact lenses with rock band logos on them. You know it’s the next big thing and you start to market your product. You’ve decided on a few marketing initiatives and are reaching a lot of people: CEOs, managers, sales staff, accountants, tradies, local neighbours, members of networking groups, mums,
Did you know that nine-in-ten Australians listen to recorded music at least once a week, that’s equivalent to 1.1 millions hours a day. Playing music in your business or premises has been proven to enhance your client/customer’s experience, influence the decisions of clients/customers and motivate staff to perform within your business. You may then be surprised to learn that you must have a license to play copyright protected music in your business