Melissa Ayoubi & Eliana Esposito are the style queens who created Melbourne’s hip Boutique in Elwood village – Mad About the Girl We spent the evening with Mel and Eli and heard about their business journey, and with the help of their local community and our Herdrum tribe, raised funds for women’s charity ‘Fitted for work’. With wonderful unfettered honesty Mel and Eli told us how it is – Mel
Name: Claire Lane Business name: XM4 Brief background on you and your business journey: I’m originally from country Western Australia and moved over from Perth about 13 years ago now. I threw myself straight into Fashion Design studies which led me to open 2 fashion retail stores after my course. We specialised in Australian & NZ designers with a strong emphasis on great cuts & fabrics as well as
Better than a bib or smock, grubeze is an investment piece! The revolutionary boilersuit, onesie, design offers full body, waterproof coverage to protect little grubber’s clothing during messy meal times. Encourage baby led weaning and self-feeding without the mess and stress. No more wet and grubby sleeves, legs, laps and bums and no more stained clothes. Hurrah! The ultimate messy kids ‘hazmat’ – grubeze. What is your background?
Lia Tsimos is the dynamic force behind the Moss and Spy Fashion label which she started solo, only 13 years ago. We went behind the scenes with Lia in her Sydney Flagship store in Woollahra, where we hosted a HerDrum evening of champagne and sharing of style and success . Lia shared the highlights of her story with us – We hope you are inspired by her tale. How did the MOSS and
Cat Brown has hustled hard, overcome the doubts and stuck to her vision to create and grow her business SIMPLIFY ME. Cat pauses for a few minutes to share her story tips, and challenges with HER DRUM What is your background? My background is in real estate (I have nearly 10 years experience in residential property management). Part of my job was business development which included listing properties for
Jessica Jane Sammut is the Founder and Editor-in-Chief of the inspirational quarterly glossy national print and digital magazine for the modern mother, Mama Disrupt™. Jessica is a former commercial lawyer turned leading journalist for the British/Australian national media and global brands, and a mama to two little balls of fire, five-year-old Finn and eight-year-old Zac (plus Salty the dog and Sky the cat). Originally from London, Jessica is now living her dream amongst the palms in
This month we caught up with drummer Zoe Lamont, Petal Post to learn about her floral deliveries with a difference, her fresh approach to a growing business and keeping busy with a young family. Brief background on you and your business journey My background is in events and hospitality, which gave me opportunities to work in different parts of Australia and abroad. I have always been hands on with work and
Describe the BEST experience of your life? Completely trusting myself – I think this is forever evolving but as soon as I learnt to be comfortable with myself and then trust my instinct. What does your job as co/editor at HER DRUM involve? I provide support to HD on social media advertising and campagins, organising HD workshops, creating design files, collating databases and supporting the girlbosses involved! What daily ritual