What do you typically tell people when they ask you what you do?
I assist people in the art of celebrating, I am a party consultant. I work with people to create a better experience then they knew was possible, because you don’t know what you don’t know. I use my knowledge to help them to get the most out of their celebration and at the same time turn it into something beautiful, seamless and truly memorable.
What inspired you to start you business?
The idea that celebrating is a very important part of life the special moments spent shared with family and friends will create experience that will turn into the most treasured of memories, looked back on fondly for years to come as some of the highlights of ones life. I was also inspired by business in general and being responsible for creating something to be proud of, something that would employ others in a rewarding and fun environment where they felt valued and in turn our clients, suppliers and local community would benefit. Being able to make a difference to the lives of the people we work with and the opportunity that business gives for personal growth and the possibility to make a positive impact on the world.
Your dream day would involve….
If I know it’s going to be a nice day, I like to wake up early, head to my favourite place for breakfast and a coffee with friends, go for a walk, possibly head to the beach to soak up some sun and watch the waves, read a book or magazine (always business or inspiration related) and make notes – I like the thinking time.
What was a defining moment in your business?
When I decided to move the business from my home office to a studio/ showroom. It was really about saying, yes, I am making a commitment to this and I am going to make this work. It was really important for me to look at the bigger picture and ask myself why I was doing what I was doing and what I wanted my life to look like in 1 year, 5 years from now. The honest conversation with myself lead to changes that are both challenging and exciting. Stepping out of my comfort zone to accept that playing small does not serve anyone and embracing the responsibility to grow a business, push my personal boundaries and set bigger goals for the life envisaged is necessary. For if no changes are made things will simply stay the same. and it was also super cool a few years back when we were asked to be part of a MasterChef episode and I got to judge the food from a team challenge alongside Matt Preston. 🙂
What do you love most about your business?
The relationships; our people; staff, clients and suppliers – it is so rewarding to create beautiful celebrations and wow moments for our clients with an enthusiastic team whilst working with others in the industry who also share a passion for excellence and creating amazing experiences. Everything you do in life is about people and connection and doing something meaningful.
The look on a clients face when they see what we have been able to create and their feedback, hearing how grateful they are; especially when they call is to say that they are still receiving emails and calls on the party from those who attended weeks (and even years) later.
What do you do to PLAY/ unwind?
Love going for breakfast, a walk and seeing friends. A nice glass of wine, great conversation and a laugh.
What’s your most quirky personal trait? My laugh, when it’s a ‘laugh of loud moment’, you will hear it from a mile away.
What has been your most satisfying moment in business?
Creating a party for a beautiful lady who was celebrating her 50th Birthday, however, sadly was also terminally ill. Knowing she did not have long to live, the celebration was made even more significant and really showcased to me the importance of taking those moments and making them incredible and sharing them with those who matter most so that memories can be created to be treasured forever. I really felt that what I was able to create, the service we provided and attention to detail to transform her private home into a Grecian Wonderland was so rewarding and the fact that I was able to help her and made a difference to the experience that she and everyone who attended had was humbling.
Also when a client becomes a repeat client and we become a part of their lives, helping them celebrate the special occasions throughout the years. Engagement, Wedding, Christening, Birthdays and more…
Who has been your greatest inspiration in business?
Lisa Messenger – when I first heard her speak at a Women in Focus (com bank) event, many things she said resonated with me. I loved her authentic and honest approach and the passion she expressed.
What continue to be some of the greatest challenges you face in your business?
The challenge has been juggling all the various elements that being in business demands from accounting to marketing, sales, recruitment, website, SEO and social media, client management etc — working out which areas can be outsourced and justifying the spend with the bigger picture in mind; it’s always been a challenge to let go and trust that it’s possible.
What are some of the benefits of building relationships with other female business owners?
A strong support network and the sharing of ideas. There is only so much you can read, or so many networking events you can attend but when your own network also ready and attend other seminars to get together and shares ideas that is invaluable.
What would you say are some of the key elements to starting & running a growing business?
Passion, surrounding yourself with people who believe in you and are there to offer support when times get tough as well as celebrate the wins with you. Your network is essential and this includes family, friends, suppliers, staff and outside specialists such as accounts and insurance brokers – they are super important in helping guide you and protect you as you embark on the journey of owning and running your own business.
You can find Amy at www.cloud9eventmanagement.com.au where she creates standout Celebrations in Sydney and beyond.
