A couple of nights ago I went out with some friends and I realised how so many people are trying very hard to be somebody they are not only to please or impress. (Ok, I don’t analyse everything, but this time it was so bloody obvious to me that I had to notice it). How often do you find yourself trying to be something or someone you are not? It
Why Your Marketing Isn’t Working and How to Fix It
I’m spending all this money on marketing but nothing is working!” This is an all too common sentiment in the business world. It makes me sad to see small business owners exhausting their resources (and sanity) by spending money on stuff that doesn’t give them a great return. One of the main reasons why a lot of marketing isn’t working as well as it could is because of how the
Is your Brand Worth Falling In Love with?
Is your brand worth falling in love with? A couple of weeks ago I went to a panel discussion at Creative Sydney and the topic was ‘Creative for a Cause’. It was very inspiring and made me think about brands and why some are worth falling in love with and others are not. After a bit of thinking, I came up with the 7 Cs to make your brand worth
Your Marketing Sucks!
Now that I’ve got your attention, let’s look into whether your marketing really does sucks. Having worked with thousands of business owners and entrepreneurs, I have seen a lot of bad cases of ‘very ineffective marketing’. Thomas, a highly skilled chiropractor just spent thousands of dollars on an advertisement in a newspaper. The return? A big fat donut. So he decided to spend money on Google Adwords instead. And again,
5 ways to get your Customers raving about You
Last week I was waiting for a parcel to be delivered by a freight company. After 7 calls, what felt like ‘endless hours’ spent on hold, five promises that it will arrive ‘tomorrow’, it finally made it 9 days later! This made me think about customer service and relationships and how important they are in any business. Will I ever recommend this freight company? I don’t think so! Will I