Your business has a social media and online presence. You’re posting your ‘stuff’: blogs, industry information… You’re consistently posting. So why is your engagement down? It could be a variety of many things, but today I’m focusing on one simple foundational element:soul. In recruitment, when job-hunter numbers were low and vacancies high, we used the phrase, “a candidate’s market”. It’s commerce 101: supply and demand. In sales and marketing, today’s
Remember Facebook in the mid-2000s? Pokes to say ‘hi’, hundreds of quiz apps to tell us which character of our favourite shows we were… I recall standing in a bar with friends Friday after work, an actual drink in hand, having a conversation about the virtual drinks we’d been sending earlier that afternoon. Social media has come a long way since then. As it evolved businesses quickly took to it
You’ve heard it before, “You should blog,” “You really need to blog,” “Don’t you have a blog?!” You’re not sure what the purpose of blogging is, but on your commute you’re motivated to write that 600-word story – about how no one stood up for a disabled passenger and the impact of the aloof, disengaged culture we have become. Your story’s great; well written, delivers an inspired message – to anyone
As I observed a client drift aimlessly from ‘Social Media Manager’ to ‘Social Media Manager’, constantly unhappy with her Return On Investment (ROI), a couple of things dawned on me. Firstly, like a lot of business owners, she wasn’t entirely clear on what she wanted out of her social media marketing – or anything much to do with her digital marketing or inbound marketing strategies – aside from ‘increasing sales’.
As needs-based consumers, we generally go through some routine stages prior to purchase. It is really helpful to understand the concept of ‘the buyer’s journey’ when running a business involving the sale of a product or service. We begin with the identification of a ‘need’: from something as simple as being invited to a BYO party (“I need to buy drinks to take with me”) to more complex purchases for
Buyer personas are the foundation to all Marketing Activities. Let’s say you have a great product: you design and sell fashion contact lenses with rock band logos on them. You know it’s the next big thing and you start to market your product. You’ve decided on a few marketing initiatives and are reaching a lot of people: CEOs, managers, sales staff, accountants, tradies, local neighbours, members of networking groups, mums,