Your business has a social media and online presence. You’re posting your ‘stuff’: blogs, industry information… You’re consistently posting. So why is your engagement down? It could be a variety of many things, but today I’m focusing on one simple foundational element:soul. In recruitment, when job-hunter numbers were low and vacancies high, we used the phrase, “a candidate’s market”. It’s commerce 101: supply and demand. In sales and marketing, today’s
Social Media Planning- What you need to know
Remember Facebook in the mid-2000s? Pokes to say ‘hi’, hundreds of quiz apps to tell us which character of our favourite shows we were… I recall standing in a bar with friends Friday after work, an actual drink in hand, having a conversation about the virtual drinks we’d been sending earlier that afternoon. Social media has come a long way since then. As it evolved businesses quickly took to it
MAKE YOUR BLOG WORK FOR YOU
You’ve heard it before, “You should blog,” “You really need to blog,” “Don’t you have a blog?!” You’re not sure what the purpose of blogging is, but on your commute you’re motivated to write that 600-word story – about how no one stood up for a disabled passenger and the impact of the aloof, disengaged culture we have become. Your story’s great; well written, delivers an inspired message – to anyone
DOES YOUR ONLINE BRAND HAVE MULTIPLE PERSONALITIES?
As I observed a client drift aimlessly from ‘Social Media Manager’ to ‘Social Media Manager’, constantly unhappy with her Return On Investment (ROI), a couple of things dawned on me. Firstly, like a lot of business owners, she wasn’t entirely clear on what she wanted out of her social media marketing – or anything much to do with her digital marketing or inbound marketing strategies – aside from ‘increasing sales’.
WHAT IS THE BUYER’S JOURNEY?
As needs-based consumers, we generally go through some routine stages prior to purchase. It is really helpful to understand the concept of ‘the buyer’s journey’ when running a business involving the sale of a product or service. We begin with the identification of a ‘need’: from something as simple as being invited to a BYO party (“I need to buy drinks to take with me”) to more complex purchases for
WHAT ARE BUYER PERSONAS?
Buyer personas are the foundation to all Marketing Activities. Let’s say you have a great product: you design and sell fashion contact lenses with rock band logos on them. You know it’s the next big thing and you start to market your product. You’ve decided on a few marketing initiatives and are reaching a lot of people: CEOs, managers, sales staff, accountants, tradies, local neighbours, members of networking groups, mums,