A passionate community for female independent business owners
Brief background on you and your business journey, what has your pathway been. I studied Medical Laboratory Science at Otago University, New Zealand, with the intention to undertake a Masters in the same field. However, as an intern in my placement year I realized that it wasn’t the direction I wanted to continue with. At the same time my father, Simon, had left his job and started to study for his
Brief background on you and your business journey, what has your pathway been? I worked in events for years (Good Food & Wine Show, Australian Health & Fitness show) then stepped into the ‘corporate world’ as the National key account Manager for Tissot with Swatch Group Australia. I always had a side hustle as a personal trainer and nutritionist, doing this outside of my 9-5. From here I took the
Pip & co. was started in Melbourne by two friends who share a love for travel, fashion and beautiful accessories. We source local and ethically made products from around the globe that are unique, sustainable and that our customers will cherish. We sat down with founders Cathy Bryceland and Rachael Harrison to discuss their small business journey and the story of Pip and Co. Brief background on you and your business journey: We
Culture is heralded as one of the most important factors for a business’ long-term success — second to the overall business model, of course.! But what is it, exactly, about company culture that makes it important to saving you and your business? Creating a great place to work by building an aligned and motivated team that grows and learns fast, celebrates often and genuinely cares for its people, frees up your time
Have you ever heard of a ‘push’ strategy’?. That’s the term for the old-fashioned notion of going into business with a design, product or service expertise, and then going about finding as many people as possible and advertising to them in the hope of persuading them to buy your product or services. A ‘pull’ strategy works in reverse. It entails determining which type of buyer (typology) you wish to
Shelly Collins is a French poster lover, and The co-founder of The Galerie Fitzroy. At our most recent event, Shelly shared her whole hearted journey and wisdom from 20 years of small biz life as we were surrounded by her beautiful space and works. Shelly encouraged us to ‘stay on our path and be who we want to be in our business’. Here to get to know more about this
By Jordy Lucas Have a media kit! This is a great little document that has all the key information on your business or service. You should also include your social media handles and your following/engagement rates when you’re an influencer or trying to collaborate. You can read my DIY media kit post here. Have simple, clear and measureable goals You won’t be able to do it all overnight. Pick a
Melissa Ayoubi & Eliana Esposito are the style queens who created Melbourne’s hip Boutique in Elwood village – Mad About the Girl We spent the evening with Mel and Eli and heard about their business journey, and with the help of their local community and our Herdrum tribe, raised funds for women’s charity ‘Fitted for work’. With wonderful unfettered honesty Mel and Eli told us how it is – Mel
Do you want to leap? Not quite brave enough to take that first seemingly insurmountable step into your own business or the next phase of your career? How do you deal with risk? Success in the long term involves taking some risk, taking a plunge into the somewhat unknown and being out of our comfort zones. Due to our different hard wiring and thinking preferences, we all handle risk
Setting goals is actually a game of psychology. Our brain plays tricks on us as we are so clever at not listening to our own inner dialogue. How well do we know how our brain works and the way we think and respond to things like goal setting.- Know yourself and how you think. Find the strategies for goal setting that suit you and nobody else. Once you have this
