Meet Rebekah Paris AKA The Girl In The Green Scarf. Rebekah created a unique concept store in the heart of Melbourne’s CBD. The Girl In the Green Scarf draws its inspiration from 1960’s hair salons, but with a modern twist. The beautiful waiting room is combined with a unique gift store, selling both new and old unique Australian designed gifts for women. Rebekah shares with us her amazing business journey so far.
What ignited the spark in you to start a new business venture?
I guess I always wanted to have my own business, I can remember thinking in high school that I would one day have my own salon.
How did the idea for your business come about?
I always knew I didn’t want to own an ordinary salon but back then that’s all there really was. I always loved the idea of 1950-60’s salons and this is going to sound corny but I love that it was an experience to share. And over the years it was always in the back of my mind and when I saw something that would go with that, I added it to my ‘dream salon’
Who has been your greatest inspiration?
Audrey Hepburn, I have always been very inspired by vintage movies, I have a very romantic sensibility and I loved how feminine the Hollywood starts always looked. As a young hairdresser I was also very inspired by Sharon Blaine and still am..
What are your loves in life?
My cats, can’t live without a little cuddle at the end of the day. Sleep, chocolate and then some more chocolate.
What motivates you in your business?
That I get to help everyday women look amazing, while still being themselves. In this commercial world that is so special.
Other than deciding to work for yourself, what was the single most important decision you made that contributed to your success
To be myself, and don’t bend to be the same as anyone else. My business is an insight into me, laid out for everyone to love or hate. But I found in doing that, the way people would connect to what you have created was an amazing experience.
What are some of the biggest mistakes you’ve made professionally?
Trying to do everything myself! The reality in a small business is that you wear so many hats. But if it’s stopping you from doing what you do best it’s time to hand it over.. And throwing my money at the wrong types of advertising.
How do you go about marketing your business?
I use social media now as a major part of advertising. But I also advertise on wedding blogs.
How did you develop key partnerships?
This is key to the success of your business and can’t be underestimated. I have network a lot at events that I have done. I try in the madness of it all to make some time for networking too. It’s where like minded business are and a great opportunity to get to know other small business owners.
What advice would you give a fellow drummer starting an independent business?
Have passion, creativity and a love of what you do. Do your research, do a business plan and then just jump…you never know until you just jump in. And enjoy the ride.
Strategic partnerships are the key to the success of your business and can’t be underestimated.
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