I’m spending all this money on marketing but nothing is working!” This is an all too common sentiment in the business world. It makes me sad to see small business owners exhausting their resources (and sanity) by spending money on stuff that doesn’t give them a great return. One of the main reasons why a lot of marketing isn’t working as well as it could is because of how the
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Standing out from the Competition
Your business has a social media and online presence. You’re posting your ‘stuff’: blogs, industry information… You’re consistently posting. So why is your engagement down? It could be a variety of many things, but today I’m focusing on one simple foundational element:soul. In recruitment, when job-hunter numbers were low and vacancies high, we used the phrase, “a candidate’s market”. It’s commerce 101: supply and demand. In sales and marketing, today’s