Business teaches you a load of things, possibly the most important are lessons about yourself. How you handle fear, procrastination, self-doubt, failure. How you learn to push through the tough stuff. Learning to get back up after you fall down. Learning to kick your own arse when you need it, and hug it when you need it too. Learning to have an unwavering self-belief. Learning that procrastination is really just
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Is your Brand Worth Falling In Love with?
Is your brand worth falling in love with? A couple of weeks ago I went to a panel discussion at Creative Sydney and the topic was ‘Creative for a Cause’. It was very inspiring and made me think about brands and why some are worth falling in love with and others are not. After a bit of thinking, I came up with the 7 Cs to make your brand worth
What’s Rebranding & Is it time to Rebrand your business?
Should you rebrand? It’s hard to know whether to rebrand or not unless you live and breathe branding every day. It’s also difficult to know if you WANT a rebrand because you have Shiny Object Syndrome (those who get easily distracted and off-course by new, shiny or exciting things), or if you actually NEED a rebrand because yours, well.. kind of sucks. Before we dive in to the ins and