You’ve heard it before, “You should blog,” “You really need to blog,” “Don’t you have a blog?!” You’re not sure what the purpose of blogging is, but on your commute you’re motivated to write that 600-word story – about how no one stood up for a disabled passenger and the impact of the aloof, disengaged culture we have become. Your story’s great; well written, delivers an inspired message – to anyone
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WHAT IS THE BUYER’S JOURNEY?
As needs-based consumers, we generally go through some routine stages prior to purchase. It is really helpful to understand the concept of ‘the buyer’s journey’ when running a business involving the sale of a product or service. We begin with the identification of a ‘need’: from something as simple as being invited to a BYO party (“I need to buy drinks to take with me”) to more complex purchases for
WHAT ARE BUYER PERSONAS?
Buyer personas are the foundation to all Marketing Activities. Let’s say you have a great product: you design and sell fashion contact lenses with rock band logos on them. You know it’s the next big thing and you start to market your product. You’ve decided on a few marketing initiatives and are reaching a lot of people: CEOs, managers, sales staff, accountants, tradies, local neighbours, members of networking groups, mums,