A passionate community for female independent business owners
It is only when you have a certain experience that you can see things that others can’t. It is like in the movie the Matrix, where the lead character can see the world in terms of code, and yet others can’t see what he sees. It is the same in marketing services when choosing a web designer, post production company, film or video company, digital media, social media or creative
Whether you work in a team or are leading your own business venture, collaboration is a key capability you’ll need for professional and business success. There can be enormously powerful outcomes and mutual benefits gained from collaborations between businesses that complement each other. For many this may seem counter-intuitive. However thinking about this fast-paced, tech driven, changing marketplace, it is the lateral thinkers, the game changers and the disrupters
A couple of nights ago I went out with some friends and I realised how so many people are trying very hard to be somebody they are not only to please or impress. (Ok, I don’t analyse everything, but this time it was so bloody obvious to me that I had to notice it). How often do you find yourself trying to be something or someone you are not? It
I’m spending all this money on marketing but nothing is working!” This is an all too common sentiment in the business world. It makes me sad to see small business owners exhausting their resources (and sanity) by spending money on stuff that doesn’t give them a great return. One of the main reasons why a lot of marketing isn’t working as well as it could is because of how the
How do you rebrand? How do you know it’s time for a rebrand? Here are the 5 Factors That Absolutely MUST Feature In Your Decision! Some of you may be sitting on the fence about the decision to rename. This is a hard place to be! Several factors will weigh in on this decision; YOUR BRAND HAS BEEN AROUND FOR Y-E-A-R-S. Ask yourself, ‘Are we going to lose any of our current
Is your brand worth falling in love with? A couple of weeks ago I went to a panel discussion at Creative Sydney and the topic was ‘Creative for a Cause’. It was very inspiring and made me think about brands and why some are worth falling in love with and others are not. After a bit of thinking, I came up with the 7 Cs to make your brand worth
Now that I’ve got your attention, let’s look into whether your marketing really does sucks. Having worked with thousands of business owners and entrepreneurs, I have seen a lot of bad cases of ‘very ineffective marketing’. Thomas, a highly skilled chiropractor just spent thousands of dollars on an advertisement in a newspaper. The return? A big fat donut. So he decided to spend money on Google Adwords instead. And again,
Last week I was waiting for a parcel to be delivered by a freight company. After 7 calls, what felt like ‘endless hours’ spent on hold, five promises that it will arrive ‘tomorrow’, it finally made it 9 days later! This made me think about customer service and relationships and how important they are in any business. Will I ever recommend this freight company? I don’t think so! Will I
Remember Facebook in the mid-2000s? Pokes to say ‘hi’, hundreds of quiz apps to tell us which character of our favourite shows we were… I recall standing in a bar with friends Friday after work, an actual drink in hand, having a conversation about the virtual drinks we’d been sending earlier that afternoon. Social media has come a long way since then. As it evolved businesses quickly took to it
Why every business should incorporate Testimonials as part of an effective marketing strategy Did you know that testimonials are one of the most powerful and cost effective selling tools you can implement in your business marketing strategy? Why? You are offering social proof to your prospects from their peers attesting that your services/products actually work. It’s one thing for you to say you are good at what you do, or
